If you want to be popular on the interwebs, you should have gotten started quite a while ago. The folks at Pingdom plotted the top 50 most popular site online today against the years they were launched. The trend isn’t exactly an affirmation of Web 2.o. In fact, 15 out of the 50 were launched in either 1995 or 1996.
This proves one of the 22 “immutable laws of marketing” put forward by Al Reis and Jack Trout. Essentially Reis and Trout assert that to be the market leader, you have to be first to establish yourself in a new market.
Google is the obvious exception to this, but perhaps they occupy a different market, at least of sorts, from a site like Yahoo! Google is plain, simple search. Yahoo! is all sorts of stuff jumbled together in an omni-portal.
Regardless, the list is worth looking at and worth considering as we all try to carve out our own niches online.
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